Craft Better Customer Personas with 10 Story-Driven Questions

Let’s Be Real… Most Personas Are Lame.

Generic personas lead to forgettable marketing. If all you know is your customer’s age or job title, your messaging won’t resonate — and it won’t convert. But when you understand your customer’s story — their desires, frustrations, and hopes for transformation — everything changes.

This free guide helps you:

✔ Identify what your customer really wants

✔ Uncover the emotional drivers behind their decisions

✔ Position your brand as the trusted guide in their journey

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In just 10 simple questions, you’ll…

Go beyond surface-level pain points

Build a story-based persona that aligns with proven marketing psychology

Clarify how your business can show up as the guide your customer is searching for

Know what to say in your messaging to build trust and drive sales

Plus, get 9 bonus tips on how to instantly apply your answers across your marketing.

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The StoryBrand Marketing Framework is Trusted By Over 1 Million Brands.

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How It Works

1. Download the Guide

Get instant access to The Customer is the Hero Persona Builder and start crafting a customer persona that goes way beyond demographics.

2. Answer 10 Strategic Questions

Use our step-by-step framework to uncover what your customer really wants, the challenges they face, and how your brand can guide them to success.

3. Clarify Your Marketing Message

Become an in-demand marketing consultant who helps businesses grow while building a thriving business of your own.

What Business Owners Say About the StoryBrand Framework

Amy Porterfield

New York Times bestselling author of Two Weeks Notice and Host of The Online Marketing Made Easy podcast

“StoryBrand is the best thing to happen to my conversions in a looong time. After rewriting one webinar registration page using the StoryBrand framework, the page converted at 60% to a cold ads audience. Are you kidding me?! That's UNHEARD of! I especially love that StoryBrand always puts the customer first, which aligns with my company's core values.”

Michael Hyatt

New York Times Bestselling Author and Founder of Full Focus

“This is the best marketing innovation I have seen in years. It is a game-changer!”

Whitney English

Creator of Day Designer

“Every single thing about StoryBrand was game-changing. Exceptional. Outstanding. Above and beyond. Far over-delivered. After going through StoryBrand, my revenue quadrupled.”

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About Donald Miller & StoryBrand

Donald Miller is the CEO of StoryBrand and New York Times bestselling author of Building a StoryBrand and Marketing Made Simple. He’s the creator of the StoryBrand marketing framework, which has helped over 1 million businesses clarify their messaging and drive growth.

Donald Miller’s marketing secrets are used by some of the world’s top brands including TOMS Shoes, TREK Bicycles, and Berkshire Hathaway.

The questions in this guide are based on the world’s most trusted framework for using the power of story in marketing.

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10 Questions to Help You Craft a Story-Driven Customer Persona