Building a StoryBrand 2.0
The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
“This is a seminal book built around an idea that will clarify, energize, and transform your business. Donald Miller offers a specific, detailed, and useful way to change the way you talk about the work you care about.”
“Donald Miller will teach you a lot more than how to sell products; he will teach you how to transform the lives of your customers. Your customers need you to play a role in their lives, and this book will teach you how. If you want your business to grow, read this book.”
“This is the most important business/marketing book of the year. All communicators know the power of Story. Donald Miller has captured the process to make your marketing pierce the white noise of the most overserved marketing generation in history. You have to read this book.”
“If you like making money, read this book. The StoryBrand Framework will help you create sales messages that people listen and respond to. We use it all the time, and it works!”
“In only a few hours this book demystified lessons about branding that I’ve spent my entire career trying to understand. The brilliant StoryBrand Framework has now become the playbook for everything we do that is marketing-related. “
“I’ve been using the StoryBrand framework in my business for a few years now. It’s the single best marketing tool I know. We use it on every product we launch. I’ve had Don personally teach my company and clients and I recommend him to everyone. Now, all these revolutionary insights are easily accessible between these covers.”
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.”
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.”
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.”
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
This updated and expanded edition is packed with new stories, examples, and tools. You’ll get a completely new step-by-step guide to executing a marketing campaign and all-new stories that show what’s working with audiences right now. It also introduces readers to the groundbreaking marketing tool, StoryBrand.ai.
At StoryBrand we’ve seen all kinds of businesses, big and small, around the world double or even quadruple their revenue by doing one thing: clarifying their message. Why does this work across the board? Because humans, no matter where they’re from, are drawn to things that are clear and easy to understand.
If your message is confusing, you’re losing customers to competitors with inferior products but better communication. Think about it: what if every person who visited your website instantly understood what you offer and why it’s great for them? Building a StoryBrand 2.0 shows you how to craft a great message, connect with your customers, and boost your revenue by making your value unmistakable.
This book is great for business owners, marketers, and anyone looking to improve their brand messaging. Whether you’re a startup founder, a marketing professional in a big corporation, a marketing business owner, or freelancer, the tools and strategies in this book will help you be seen, heard, and understood by your audience.
Absolutely. The StoryBrand framework is universal and can be applied to any organization looking to communicate more effectively with its customers, including non-profits. Clear messaging is crucial for driving engagement and support, regardless of the sector!
Yes! Alongside the book, you can access various resources like StoryBrand.ai, StoryBrand online course, StoryBrand Live Marketing Workshop, StoryBrand Private Workshop for teams, and you can also become a Certified StoryBrand Coach.
