AI Won’t Replace Marketers… But It Will Replace Marketers Who Don’t Adapt.
It’s time to stop worrying about being replaced by AI and start using it as the game-changing opportunity it truly is. To thrive in this new era, marketers need to position themselves as a strategic advisor, not just a service provider.
Even if you specialize in a specific skill like copywriting, web design, or social media, you’ll bring far more value to your clients (and be able to charge more) when you position yourself as a trusted consultant who can guide marketing strategy and get results.
Donald Miller is the CEO of StoryBrand and New York Times bestselling author of Building a StoryBrand and Marketing Made Simple. He’s the creator of the StoryBrand marketing framework, which has helped over 1 million businesses clarify their messaging and drive growth.
Donald Miller’s marketing secrets are used by some of the world’s top brands including TOMS Shoes, TREK Bicycles, and Berkshire Hathaway.
In 2016, he founded the StoryBrand Coach program (formerly known as the StoryBrand Guide program) where he helps self-employed marketers grow their businesses through licensing, training, and access to an exclusive membership community.