KNOWLEDGE: The StoryBrand Guide Program will help you become a marketing and copywriting expert.
SIMPLICITY: Our Guide Program gives you a simple and effective marketing template that will work for any company, even your own.
LEADS: Not only do we train you, we provide you with leads. You will be listed in our directory at ClarifyYourMessage.com. This directory is promoted by StoryBrand so your profile listing will get attention and that attention will lead to business.
RESULTS: Guides get a return on their investment with their first client. Guides begin hearing from clients within two weeks or less of completing their certification. Many Guides get a full return on their investment within two months. Guides who are good at interacting with clients and creating great material get a much faster and greater return.
CLIENT RESULTS: Clients who implement the strategy we teach you will get results. You can be proud of the product you deliver and be sure word will spread about your service.
WHAT DOES THE GUIDE PROGRAM ENTAIL?
As a StoryBrand Certified Guide, we will train you to create a sales funnel for any business. The program entails a 4-day live training along with ongoing coaching and digital tools to ensure you deliver the best advice.
4 days of training in including a 2-day StoryBrand Workshop with 2 more days of certification training. Certification takes place upon completion of the 4-day training.
Ongoing training is crucial. You will get digital resources (videos and worksheets) to continue your training for months to come. These tools will help you sharpen your skills as a marketing coach.
WHAT WILL I LEARN AS A STORYBRAND CERTIFIED GUIDE?
Through our online courses, live workshops and Donald Miller’s book Building a StoryBrand, we recommend clients create an effective sales funnel to grow their company. We teach our Guides to help clients execute this sales funnel. In order to help clients, you will become proficient in:
• Helping a company clarify their message through a BrandScript.
• Wire-frame a website so the words on their website work.
• Create lead-generating PDFs that get email addresses.
• Create email campaigns that introduce customers to their products.
• Create a sales letter in the email campaign that closes the sale.
ONCE I’M A GUIDE, HOW WILL PEOPLE FIND OUT ABOUT ME?
We don’t only certify you, we send you leads. As a Guide, you will have a profile in our online directory at ClarifyYourMessage.com.
WORKSHOPS: When a workshop concludes, we send clients to the directory to find a Guide.
ONLINE: When a customer completes the online course, we send them to the directory to help them execute on their clear message.
BOOK: Don’s book Building a StoryBrand sends potential customers to the directory in which they can hire you to help them create new marketing material.
WHAT DO I GET WITH GUIDE CERTIFICATION?
When you become a StoryBrand Certified Guide, you get access to ALL StoryBrand products. Because we want you to be the best marketing coaches in the world, we hold nothing back. You get:
• 2-Day Live StoryBrand “Clarify Your Message” Workshop ($2,995)
• 2-Day Live StoryBrand Guide Certification Workshop
• Online StoryBrand “Clarify Your Message” Course ($1,495)
• Online StoryBrand Marketing Roadmap Course ($1,997)
• Pro Version of the StoryBrand Online BrandScript ($19.95 per month)
• Lots of time in the classroom with Don and other facilitators. (Don teaches more than half of the 4 days)
• Warm leads through the directory at ClarifyYourMessage.com
• Ongoing training through the exclusive resource library
• Group coaching
• The Certified Guide Copywriter Academy videos
ONCE I INVEST, HOW EXACTLY CAN I GET A RETURN?
When you become a Guide we teach you to create marketing materials. Each of these pieces of marketing should be seen as a product. You can sell these products individually, as a package, or with ongoing consulting through a monthly retainer. Here are the approximate values of each product:
• Wire-frame a website ($1,000 to $2,500)
• Write a lead-generating PDF ($1,500 to $2,500)
• Write an automated email campaign ($1,500 to $2,500)
• Generate a marketing assessment ($500)
• Act as marketing coach to a client ($500 to $1,000 per month)
• Perform a Marketing Strategy Session ($2,500 to $5,000 or more)
• Hourly rate ($100 to $300)
In addition to selling each piece of marketing material as an individual product, you also have exclusive rights to sell StoryBrand workshops and courses. You get a 20% commission on all products under $5k and a 10% commission on all products over $5k. The actual commissions are broken down as follows:
Your commissions are sent twice a month and are visible through your account dashboard on ClarifyYourMessage.com.
IS THERE ANY REASON I WOULDN’T FIT OR MIGHT FAIL?
Yes, but there’s only one. The StoryBrand Certified Guide Program is, essentially, a copywriting program. Most people can learn to be a good copywriter, but some can’t. You will improve greatly because of the certification and ongoing training, but there are those who simply aren’t good and this course can’t change that. If you feel relatively competent in your writing ability, we can get you there. But if you know this is an area of struggle, you may not succeed as a copywriter.
Still, completing certification may help you become a good coach. Many guides hire StoryBrand Certified Copywriters to actually create the material and they essentially act as brokers. So there’s hope, even if you aren’t a good writer.
WHAT ARE THE NEXT STEPS?
Secure your spot in the next certification program by calling StoryBrand at 615-915-1541