To support a global network of the most trusted marketing professionals in the world—StoryBrand Guides who help small businesses grow through clear, effective, story-driven marketing.
When a business owner works with a StoryBrand Certified Guide, they don’t just get marketing collateral—they get a committed partner who helps them win.
CLEAR: Clear Beats Clever
We believe confusion costs money and clarity creates customers. While we appreciate creativity, we never sacrifice clarity for cleverness. We create simple, straightforward, narrative-driven campaigns that actually work. Our clients shouldn't have to think hard to understand what we've created—they should immediately see how it helps them grow.
EFFECTIVE: Outcomes Over Outputs
Our clients don't pay us for websites, emails, or social media posts. They pay us for results. We are committed to growing our clients' businesses—not just delivering assets and moving on. When campaigns underperform, we follow up, adjust, and keep working until we get them wins. We measure success by client growth, not project completion.
GENEROUS: Community Over Competition
We do not see other Guides as competition. We see them as collaborators, allies, and friends. We share what we've learned—how we price, how we deliver, and how we win. We refer business to each other. We celebrate each other's wins. We believe there is more than enough business to go around, and we support fellow Guides even at personal cost, trusting that generosity creates opportunity for everyone.
OPTIMISTIC: Positivity Over Cynicism
We fight cynicism and negativity. We choose optimism, encouragement, and constructive problem-solving. We do not complain publicly about StoryBrand leadership, fellow Guides, or clients. When we have concerns, we address them privately and professionally. We protect this community by refusing to let negativity take root. The Guide program is a family, and families show up for each other with respect and support.
DRIVEN: Motivated to Grow
Marketing is always evolving, and so are we. We are committed to continuous learning and constant improvement. We stay sharp, we study what works, and we push ourselves to be the absolute best at what we do. Our clients deserve Guides who are not just certified—but exceptional.
By joining the StoryBrand Certified Guide Program, I commit to upholding these values and contributing to a culture of trust, excellence, and mutual support.
I understand that StoryBrand reserves the right to address behavior that violates these values. In most cases, this will include a private conversation and an opportunity for restoration. However, StoryBrand may immediately dismiss a Guide whose actions create harm to clients, fellow Guides, or the integrity of the community.
I am honored to be part of this network, and I commit to showing up as the kind of Guide I would want to work with.