Guide and Agency Retreat

Connect and recharge with your StoryBrand Certified community

November 3-6
Pursell Farms, AL

Are you running a million miles an hour working IN your business? Feel like you’re doing it all by yourself? Need some time away to recharge and focus?

Register for the second annual retreat and get what you need to build a better business with the support of the StoryBrand community at your side.

You don’t have to go it alone


with friends and develop new relationships

Finally meet all those people you've been chatting with in the Slack person.


at luxurious Pursell Farms

Get time to relax and re-focus with a round of golf, treatment at the spa, or UTV ride through this gorgeous Alabama property.


what your business can look like

Hear original content from Donald Miller and the rest of Team StoryBrand. Leave with new tools that’ll help you elevate your Guide/Agency business.


Blockbuster Mission Statement Workshop

You’ll hear from guest speakers as well as the StoryBrand team. And Donald Miller will be presenting the “Blockbuster Mission Statement” workshop allowing you to create the 5 guiding principles that will give clarity to your life and business! You’ll be the first to experience the all new workshop!


Day 1
Sunday, November 3
Check in
Cocktail Hour
Day 2
Monday, November 4
9:00 - 12:00
Mission Statement Made Simple
Certified Led Breakouts Sessions
Time to enjoy and Pursell Farms
Golf, spa, & UTV activities will be available for purchase at a discounted rate through Pursell Farms
Cocktail Hour
Andrew Ripp Concert
Day 3
Tuesday, November 5
9:00 - 12:00
Morning Sessions
Time to enjoy Pursell Farms
Golf, spa, & UTV activities will be available for purchase at a discounted rate through Pursell Farms
Evening Activities
Day 4
Wednesday, November 6
9:30 - 11:00
Morning Session
Grab-and-go boxed lunch


Al Andrews
Al Andrews is the founder and executive director of Porter’s Call, a non-profit offering free counsel, support, and encouragement to recording artists since 2001. A lover of Southern writers (particularly Wendell Berry and Pat Conroy), he is also quite partial to chicken wings, live music, movies, and theater. He lives in Nashville, TN with his wife of 29 years, Nita and has two college age sons.
Andrew Ripp
Andrew Ripp is a singer-songwriter based in Nashville, TN. Raised outside of Chicago, Ripp creates music that pushes the boundaries of genre stereotypes, blending the energetic beats of pop music into a soul culture and adding the depth & groove of soul music into a pop culture - all underlined by his personal journey of faith. As a touring artist, Ripp has opened for Sara Bareilles, Andy Grammer, Needtobreathe, Jon Foreman, and the Plain White T’s.
Here’s how to begin your Alabama adventure
1. Register for the retreat
Don’t wait. Last year’s retreat sold out!
2. Book your travel to Sylacauga, AL
(closest airports are Birmingham and Atlanta)
3. Listen to episode #136 of the Building a StoryBrand podcast to get a hint of what to expect!


Offered to you at cost!

One Registration


Per Person
Want to get $200 off your trip?
We're offering a Roommate Rebate!
1 Register for the retreat.
2 Email to let us know 
who your roommate is (copy them on the email).
3 We’ll put you down for a shared room and refund each roommate $200 back to your cards after the 
 retreat is complete.

Certified Retreat Waitlist

Registration for the StoryBrand Certified Retreat is now closed. To join the waitlist, please fill out the form below.


What is included with my registration?

Your lodging for three nights, cocktail hours, meals, and access to all sessions are all included with your registration.

Are payment plans available?

No, full payment is required upon registration. 

How does the Roommate Rebate work?

We’d love to maximize the number of Guides & Agency team members who can attend (rooms are limited) so if you have a friend you’d like to bunk with, we’re offering a ‘Roommate Rebate’ of $200!

It’s easy to take advantage of…

  1. Register for the retreat.
  2. 2.Email to let us know who your roomie is (copy them on the email)
  3. 3.We’ll put you down for a shared room and refund each roommate $200 back to your cards after the retreat is complete.
Where will I be staying?

We have reserved various rooms on the gorgeous Pursell Farm property. You will be given your room assignment upon arrival. 

Will there be shuttles to and from the Birmingham Airport?

We will have two complimentary shuttles departing from the Birmingham Airport on Sunday, November 3 at 2pm and 5pm. There will also be one shuttle service back to the airport on Wednesday, November 6 at 11:30 am.

We will not have shuttles coming to and from Atlanta Airport; however, there are multiple Guides who live in the surrounding areas and have offered to give rides. Connect with them on the ‘Wall’ in the app!

I’m driving my car. Is there a place to park?

Yes, all parking is complimentary.

What are the optional activities offered at the retreat? How do I sign up?

You will have some free time on Monday and Tuesday to socialize, rest, or treat yourself to one of the activities Pursell Farms has to offer, such as golf, spa services, UTV excursions, horseback riding and more. 

For a list of all the activities offered at Pursell Farms, check out their Activity Pricing Guide
Call the front desk at 256-208-7600 to book your activity of choice. Be sure to mention you’re attending the StoryBrand retreat to receive discounted pricing on all activities.

Can I extend my stay?

Yes! You can extend your stay using our group rate. To do this, please contact Leah Chapman at Pursell Farms.

Her direct information is as follows:; 256-208-4402.

When is check-in?

Check In opens at 3 pm on Sunday, November 3rd. Rooms will not be ready until that time. The first scheduled group activity will begin at 6 pm, so arriving any time between 3pm and 6pm would be best. 

When is check-out?

The Certified Retreat will officially wrap at 11:00am on Wednesday, November 6th. Everyone will receive a box lunch and should check-out within an hour after the last session. 

What should I wear?

We recommend business casual for dinners and cocktail hours. However, while we are in session, plan to wear something comfortable! If you take advantage of any optional amenities at Pursell Farms (golf, spa, etc.), make sure to pack appropriate clothing for that activity.

Can I bring outside food and drinks?

The food is world-class at Pursell Farms, so be prepared to consume some extra calories! Meals and cocktail hours are included in the cost of the retreat, and there are a few restaurants on-site where you can purchase additional food. Feel free to pack your favorite snacks to keep in your room or share with friends.

Should I bring my computer?

If you are a digital notetaker or have to get some work done during the retreat, feel free to bring it. We will be providing a notebook and pens, so if you’re attending to completely unplug…just leave it at home!

Will there be wifi available?

There is complimentary wifi in all guest rooms and meeting spaces.

What if my plans change and I can no longer attend the retreat?

Cancellations made at least thirty days prior to your arrival will result in a full refund minus a $100 non-refundable administration fee. If a cancellation is necessary after that time period, please contact StoryBrand at We will work with you to try and find another member of our community to take your reservation; however, if the room cannot be reassigned, you will be responsible for the full payment of your bill.

Can I bring my spouse with me to the retreat?

Yes, you are welcome to bring your spouse for an additional $650 fee. This fee covers their meals, lodging fee, happy hours, and nightly socials. During the content sessions, they can enjoy some rest and relaxation at the beautiful Pursell Farms. To sign up your spouse, email