You've got clients. You've got a team. And you're the reason everything is moving too slowly.
That was Jenna Jones in 2020. She'd been designing websites for over a decade as a solo freelancer. She knew how to get leads and her Montana-based agency was booked out months in advance.
But as Salt + Sage Web grew to eight people, she hit a wall. She couldn't be in every meeting. She couldn't review every deliverable. And without her, the quality suffered.
Then she discovered a framework that changed everything. Within months, she'd systematized her agency, trained her team to deliver without her, and attracted a flood of referrals from one specific industry.
Today, more than 60% of her clients are functional medicine practitioners. Her team delivers consistently high results. And she's no longer the bottleneck.
Here's how she built it - and what you can steal from her approach.
There’s a point in every business where you oddly didn't need more leads, but really need a structure.
"I wanted to scale, but I couldn't be in every conversation," Jenna said. "StoryBrand became the unifying language for both my team and our clients. It gave us the framework to deliver consistent results and the SOPs to train new hires quickly."
At Salt + Sage Web, every project follows the same process: website design paired with StoryBrand messaging and branding.
"It's not optional," Jenna explains. "When someone hires us for a website, they're also getting StoryBrand messaging and branding. Whether or not they've heard of StoryBrand before, they love how clear it makes everything."
She leads with websites because that's what clients already know they need. But StoryBrand is the system behind the scenes that makes those websites actually work.
"StoryBrand helped us narrow our offerings and align our team. Every new hire goes through the StoryBrand training."
StoryBrand helped us narrow our offerings and align our team.
Salt + Sage Web specializes in custom websites for clients who have a strong offer but weak marketing. And the results speak for themselves:
- One online Christian counseling center doubled their weekly client matches from 25 to 50 after a homepage redesign.
- A windshield repair company went from 2–5 leads per week to 3–5 per day.
- A financial advisory firm increased their qualified leads from 12 per year to 35.
- And then there was the functional medicine practitioner whose redesigned website generated a 70-person waitlist.
"These weren't flukes," Jenna says. "They were good businesses with bad marketing. We helped them tell a better story, and the results followed."
After that functional medicine website generated a 70-person waitlist, word spread.
Practitioners started reaching out. "They see a website we did for someone they know and want the same results," Jenna says.
Today, more than 60% of Salt + Sage's clients are in the functional medicine space. Word of her results spread, and her niche chose her in the process.
For those looking to grow their agency or coaching business, Jenna offers simple advice:
"Start with a tangible service your clients already know they need — like a website. Then use StoryBrand as the process behind the scenes to make that service great."
"If you've got clients, you've got a team, and you feel like you're the one slowing everything down, StoryBrand can be the system that gets you out of the way."
Jenna's story isn't unique. Hundreds of Certified StoryBrand Guides have built thriving businesses using the same framework that transformed her agency.
As a Certified Guide, you'll learn to:
- Systematize your delivery so your team can execute without you
- Build a repeatable process that creates consistent results
- Position yourself as the expert in your market
- Attract high-value clients through proof and referrals
Whether you want to start an agency like Jenna, scale your existing practice, or finally get yourself out of the day-to-day, certification gives you the framework and community to do it.
Ready to stop being the bottleneck in your own business? Click here to book a call and more about becoming a Certified StoryBrand Guide.
Schedule a call here.
