STORYBRAND TEAM TRAINING
You read an email your team sent to a prospect. Jargon, run-on sentences, zero clarity about why someone should buy from you.
A landing page hits your desk. You spend 45 minutes rewriting it. You've become the bottleneck.
Five team members. Five different answers. Sales says one thing, the website says another, social says something else entirely.
Your team is using AI to produce content faster, but so is every competitor. Nothing stands out.
What if your marketing coordinator, your sales reps, and your customer success lead all spoke with the same clear, compelling voice? What if you never had to rewrite another email because your team already knew how to make customers listen?
StoryBrand Team Training gives your people the communication skills that separate great companies from forgettable ones.
Most companies talk about themselves. Trained teams flip that. Every piece of communication positions your customer as the main character and your company as the guide.
If your message requires effort to understand, it gets ignored. Trained teams simplify complex ideas and deliver messages the brain absorbs instantly.
People buy things that help them survive and thrive. Your team connects your product to the outcomes customers actually care about so they stop shopping around.
Customers won't trust your solution until they know you understand their problem. Your team articulates the customer's pain in language that makes people say "they get me."
Trained teams write copy that gets read. Short sentences, strong verbs, no filler. The kind of writing that stops a thumb mid-scroll.
Every email, post, and sales call reinforces the same message. Your team sounds like one clear, confident voice.
Landing pages
Website copy
Email campaigns
Sales scripts
Pitch decks
Proposals and RFPs
Social media
Keynote presentations
Internal communications
Case studies
Investor updates
Product descriptions
Discovery call frameworks
Onboarding sequences
Job postings and recruiting
Board presentations
Customer success check-ins
Referral program language
Win-back campaigns
Partnership proposals
Lead generators
If your team writes it, says it, or sends it,
StoryBrand Training makes it better.
Every company in your industry has access to the same AI writing tools. The problem isn’t AI itself. It’s that most teams can’t tell the difference between a sentence that converts and one that just fills space. StoryBrand Trained Teams can.
They use AI as a production tool and bring the strategy, the voice, and the human judgment that make content land. Your competitors are publishing AI-generated average at scale. Your team will be the one cutting through it.
52& of consumers reduce engagement when they detect AI-written content
44-PT gap between how well marketers think their AI content resonates vs. reality
71% of consumers expect personalized interactions from brands
Widely considered the world’s foremost messaging expert, Donald Miller built the StoryBrand framework that more than 1.4 million business leaders have adopted.
Through Team Training, Don teaches your people directly, through video instruction and ongoing through the StoryBrand Training Library and quarterly live Q&A calls.
• Author of multiple New York Times bestsellers
• Messaging advisor to the world’s largest and smallest companies
• Framework now taught at Vanderbilt School of Business
• Consultant at the highest levels to the National Security Agency
• Helped celebrities build their brands and the world’s wealthiest leaders control their message
Your team watches Don's recorded training and completes a workbook on your customers, message, and gaps.
A StoryBrand strategist leads your team (virtual or on-site) through guided exercises and real-time coaching.
Your team completes final exercises to lock in what they learned and earn their training credentials and a certificate of completion.
Don joins your team live each quarter to workshop your messaging and answer your team's hardest questions.
Corporate Marketing Departments
Your team produces content at scale, but there's no shared standard for quality. Training gives your department a common methodology, a measurable credential, and quarterly access to Don Miller himself.
Small Business Teams
You've got 2–10 people wearing multiple hats. Training gives your small team the communication chops of a company ten times your size.
Yes. It’s the professional development program for the people who write, speak, and sell on behalf of your brand. Your team does two hours of pre-work, a 1.5-day intensive with a StoryBrand Strategist, and two hours of post-work. They walk away with sharper skills and a certificate of completion.
Yes. L&D leaders love it because it actually works. Most communication training fades the second the workshop ends. This one doesn’t. Your team gets a shared methodology, a credential they earn, and ongoing access to the StoryBrand Training Library so the learning keeps compounding long after day one.
Yes. Enterprise teams use StoryBrand Team Training as the internal standard for how their people communicate. Every team member who finishes earns a credential and a certificate of completion. A lot of companies make it the baseline for everyone in marketing, sales, and customer-facing roles.
It fits in cleanly. The 1.5-day intensive runs virtually or on-site, so distributed teams can train together. The StoryBrand Training Library—micro-lessons, playbooks, and quarterly Q&A calls with Don—gives your enablement leaders fresh material to roll out every quarter. Your team doesn’t just learn once. They keep getting better.
Pricing depends on team size and whether you want the intensive virtual or on-site. Reach out and we’ll send a custom quote within one business day. Most teams find it pays for itself the first time their writing actually converts.
Either. The 1.5-day intensive runs as a live virtual session or on-site at your office. Pre-work and post-work are always completed remotely. Most teams pick the format that fits how they already work together.
A StoryBrand Strategist leads the 1.5-day intensive. These are seasoned communicators trained directly by Donald Miller who have coached many teams through this exact program. Don teaches the recorded pre-work himself and joins trained teams for quarterly live Q&A sessions.
Get a free weekly video from Donald Miller to help you communicate in memorable soundbites—just like the world’s greatest leaders and marketers.
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