LET US HELP YOU GROW YOUR MARKETING BUSINESS. BECOME A STORYBRAND CERTIFIED GUIDE.

A proven playbook for building a $400K-per-year solo marketing business. Attract leads, land clients, and deliver incredible results with the StoryBrand Guide Certification.


ALL-NEW BENEFITS FOR STORYBRAND GUIDES

How do we get you qualified leads? Once each week we deliver a video example of a Soundbite Strategy Messaging Campaign to hundreds of thousands of business owners. At the end of each video, we tell them to hire a Guide to execute their marketing campaign. We want to tell them to hire you! More than 100 new businesses sign up for the free video every single day. We need more Guides. You need more business. Lets work together.

NEW FOR 2026

499

  • Licensed to deliver the StoryBrand Soundbite Strategy Messaging (and Marketing) campaign with your clients
  • A done-for-you Soundbite Messaging & Marketing Campaign outline to plug into your existing menu of marketing products
  • Training on how to pitch and sell StoryBrand Soundbite as a premium offer or add-on
  • Training on how to include the Soundbite Strategy in all the marketing collateral you currently sell.

WHAT YOU ALREADY GET

  • StoryBrand Certified Guide badge and license to use the StoryBrand Framework with clients.
  • Ready-to-use teaching materials: keynotes, workbooks, slide decks. Want to teach StoryBrand? We license and train you to do that.
  • Plug-and-play marketing assets like lead generators, email campaigns, and website templates.

WHAT'S INCLUDED...

What Can You Expect from the StoryBrand Guide Program?

The StoryBrand Certified Guide Program is a proven business-building system designed to help early-stage marketing professionals grow a $400,000-per-year solo marketing business—without building an agency, hiring a large team, or discounting their services. Most solo marketers stay stuck under $150k because they are constantly worried about lead flow, unsure how to close prospects efficiently, and stretched so thin that delivering consistent results becomes difficult. Our program exists to remove that pressure by giving you a clear, repeatable playbook for growing a marketing business. This proprietary playbook was created after helping more than 500 individual marketers increase revenue, streamline delivery, and deliver better results for their clients. It is intentionally designed to help a solo marketing business reach—and surpass—$400k in annual top-line revenue when followed consistently.

Read More...

When you join, you receive far more than a certification. You gain access to step-by-step systems built specifically for marketing businesses to attract highly qualified leads, close them faster, and deliver exceptional outcomes. These resources include a listing in our Guide directory, proven website and funnel templates for marketing services, plug-and-play ads that educate and warm up prospects before a sales call, social media and follow-up email playbooks, client pitch decks that shorten the sales cycle, a menu of licensed StoryBrand marketing products you can sell at premium prices, pricing guidelines to help you stop discounting and confidently charge what you’re worth, keynote presentations you’re licensed to deliver on stages or webinars, and playbooks for launching your own mastermind or hiring your first virtual assistant. You don’t have to use every tool—but hundreds of successful Guides do, because this system works.

Just as importantly, you do not enter the market alone. More than 1.5 million small business owners have trusted StoryBrand with their contact information, and each week through WeeklySoundbite.com we encourage them to hire a StoryBrand Certified Guide to help them create a marketing campaign that works. We actively vouch for our Guides in the marketplace, allowing you to borrow the authority, trust, and visibility StoryBrand has earned over years of service to small businesses. We take no percentage of your revenue—you keep everything you earn. Our role is to resource you, certify you, and surround you with a community of experienced marketing professionals who have collectively billed hundreds of millions of dollars in marketing strategy and execution. Many Guides reach a $400k run rate within 12 months and cross the $400k mark in their second year—not because it’s guaranteed, but because the system is designed around that outcome and supported by proven tools, coaching, and community. If your goal is to build a serious solo marketing business and focus on delivering great marketing instead of worrying about leads and sales, apply for certification to see if the StoryBrand Certified Guide Program is the right fit.

REAL GUIDE SUCCESS METRICS

$10,000
client closed on a discovery call
7 Clients
in your first 3 months
10x
revenue in 6 weeks
$36,000
client landed after training
$6,000
revenue jump in your first month
$12K/Month
in recurring revenue within 10 months

THIS CERTIFICATION IS FOR...

Marketing Professionals
“When I became certified, that first year my business grew 570%. I was blown away. A lot of it came from learning how to price my offers, and a lot of it came from understanding how to implement the framework and give more value to my clients. It's been invaluable to me.”
 
Britt Rayburn
Britt & Co Studio
Freelancers & Consultants
“Within just 6 weeks of completing my certification, I 10x'd my revenue and was able to pay off the investment in my certification entirely. Joining the StoryBrand community was the best decision I’ve made for my business.”
 
Audrey Stewart
Marketing Consultant
Coaches
“It’s added a whole new stream of income to my coaching business. I used StoryBrand.ai on a discovery call and walked away with a $10K client. The certification let me lean in, show my value, and deliver a year’s worth of content in one evening.“
 
Josh Hull
Business Coach
Agency Owners
“I can hardly believe this is true: we doubled our revenue and increased profit by 30%, all since my certification in December.”
 
Amanda Garcia
ColorWord Creative

WHAT OTHERS ARE SAYING

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“In the first month of the program, I saw revenue increase by $6,000. Fast forward to month 3 and I have an influx of new clients and am on track to double the business within the year.”

Lachlan N.
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“My growth coaching group encouraged me to get in front of more potential clients in my network and helped me craft an offer. I implemented their feedback and advice and just landed a client for $36,000.”

Steve E.
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"My return on investment was immediate with two clients…I had seven clients within the first 3 months"

Michelle B.
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"This past month was the biggest month I’ve ever had. And if I didn’t sell anything else this year, I’d still surpass my biggest year ever."

Wes G.


PRICING

STORYBRAND GUIDE CERTIFICATION — $9,999

499

  • 2-day live certification training with Donald Miller & the StoryBrand team
  • Official StoryBrand Certified Guide badge
  • License to use of the StoryBrand framework and StoryBrand.ai with clients
  • Ready-to-use teaching materials like keynotes, workbooks, & more
  • Plug-and-play marketing assets for your business
  • Product and pricing guide so you know what to charge
  • 12-month program to build your business
  • 2x month live small group growth coaching calls
  • Exclusive invite to our annual in-person Summit
  • Free StoryBrand.ai account
  • 12 weeks of onboarding support with expert guidance
  • Access to additional trainings focused on StoryBrand
  • Access to private StoryBrand Certified community
  • Listing in our directories to help you land clients
  • On average, StoryBrand Guides who complete the certification recoup their full investment in the first 50 days.

TRAINING DATES

IN-PERSON TRAINING
January, 28-30
2026
IN-PERSON TRAINING
February, 18-20
2026

TWO DAY TRAINING AGENDA

DAY 1
9:00am – Training begins: Introduction to the certification & the StoryBrand Framework12:00pm – Lunch break 1:00pm – Training resumes: How to create a StoryBrand Messaging & Marketing Campaign 5:00pm – Training wraps for the day
DAY 2
9:00am – Training begins: Wrap up how to create a Messaging & Marketing Campaign & start group assignments 12:00pm – Lunch break 1:00pm – Training resumes: Finish group assignments and discuss your next steps as a StoryBrand Certified Guide 5:00pm – Training wraps for the day

Bonus For New Guides

StoryBrand Guide Backstage
Lounge Access

• Exclusive access to the “StoryBrand Guide Backstage Lounge” during breaks
• Snacks, drinks, coffee bar and more throughout the event
• Private lunch with Don.

Schedule a Call to Become a StoryBrand Certified Guide

Enter your information below to schedule a call with a member of our team. We’ll help you determine if the StoryBrand Guide certification is right for you.

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