Free Live Masterclass
Thursday, October 8 at 12:30pm CT • 45 minutes + live Q&A
Why you're losing deals you should be winning.
The 3 shifts that help freelance marketers, consultants, and agency owners become easier to choose, win more of the right deals, and stop competing on price.
Replays sent to all registrants
You know you can help them. So why aren’t they choosing you?
You can build a client's funnel in a week. You haven't touched your own website in a year. And if you're honest, a few of these probably sound familiar:
If you’re good at what you do but still losing deals you believe you should be winning, there’s usually a reason. And it may have very little to do with your talent or your price.
If I handed you 20 leads tomorrow, how many would you actually close?
Be honest. How many would say yes? How many would still be with you six months from now?
When you're behind on your number, leads feel like the obvious fix. They're measurable, you can buy them, and chasing them feels like progress. So you post more. You ask for referrals harder. Maybe you pay for cold outreach.
But pouring leads into a business that struggles to close and keep clients doesn't fix anything. It just makes the treadmill go faster.
The real question isn’t how to get more leads. It’s why the good prospects already in front of you aren’t choosing you. That’s what I’ll help you diagnose in this masterclass.
3 reasons good marketers lose deals they should be winning.
Shift 1
From good at everything to known for something.
The mistake: You offer a bit of everything, so prospects can't tell you apart from the next marketer. When everyone looks the same, the only thing left to compare is price.
What you'll learn: Why the generalist middle is collapsing, and the three layers of positioning that get you chosen instead of compared.
Shift 2
From waiting on referrals to driving the right conversations.
The mistake: Your pipeline runs on whoever happens to think of you this month. When referrals slow down, so does revenue.
What you'll learn: The 30-minute weekly practice that puts your pipeline back on your timing. Not more leads. Better conversations with the right people.
Shift 3
From guessing to knowing why you win.
The mistake: You don't really know why deals close, where they stall, or why clients leave. So every month feels like starting over.
What you'll learn: How to review your last 20 deals to find exactly where they stall, and why most pricing objections are positioning objections in disguise.
Your host: A marketer who built, scaled, and sold his own agency.
Tyler Pigott knows this problem firsthand.
Before leading StoryBrand for Marketers, he built, scaled, and sold his own marketing agency. Along the way, he learned an important lesson:
More leads don’t fix your business. The right leads do.
Once his agency got clear on who they served, they started attracting better-fit clients, closing larger deals, and keeping clients longer.
It’s a pattern Tyler has seen play out with hundreds of marketers since.
45 minutes from now, you'll know exactly what to fix.
Save your free seat
It takes 30 seconds.
Show up live on October 8
Bring your last few deals to mind. We'll use them.
Leave with your #1 fix
You'll know which mistake is costing you the most, plus one action to take this week.
Built for marketers who market everyone's business but their own.
This is for you if:
- You're a freelance marketer, fractional CMO, consultant, or agency owner building your own book of business.
- Discovery calls go well, but too many prospects stall or disappear after the proposal.
- You keep losing deals to cheaper options, and you're tired of competing on price.
- You've said "I just need more leads" more than once this year.
This probably isn't for you if:
- You're an in-house marketer marketing for an employer.
- You're looking for an ad hack, a lead list, or a quick way to fill your pipeline.
- You want to keep serving everyone instead of getting clear on who you’re best at helping.
- You’re not willing to give your own business the same attention you give your clients.
Quick answers before you save your seat.
You shouldn't keep losing deals without knowing why.
You know you’re good at what you do. And yet good prospects still stall, disappear, or choose someone else.
That’s the frustrating part: when you don’t know why you lost, you don’t know what to fix.
Here's what's possible: the right prospects understand quickly who you help, why you’re different, and why you’re worth choosing. You create more of the right conversations instead of waiting for referrals. And when a deal stalls, you know where to look instead of immediately assuming you need more leads.
Here's the other path: another year of feast or famine, discounting to close, and wondering why this is harder for you than it should be.
The marketers who get fully booked next year won't out-spend or out-hustle everyone else. They'll out-think the problem.
I believe you can build this. Give me 45 minutes, and I'll show you where to start.