Train your sales team on The Customer is the Hero Sales Framework

Why You Should Stop Selling and Start Inviting Customers Into a Story?

Sales shouldn’t feel transactional. What you’re doing when you’re selling is you’re acting as an expert helping whoever you’re talking to solve a problem.

If you stop selling and start inviting customers into a story in which you play the guide helping them solve a problem, you won’t be disliked by anybody. In fact, you’ll be trusted, admired, and respected.