StoryBrand Your Socials Mini Course
Finally know what to post, and why it works.
You have something worth sharing, but you’re never sure what will land, so you post and hope. Meanwhile, accounts with half your expertise keep growing past you. It's time to post with a plan.
Spend four live Thursdays with Kate Rapier, StoryBrand’s Head of Social Media, starting with a session alongside messaging expert, Donald Miller.
4 Live Thursdays
Oct 29 – Nov 19
11 am CT
Founding price $247 through October 22, then $297.
650%
Growth in Kate's own audience, May–Oct 2026
58M+
Total views on Kate's content in 90 days
43.7M
Views for Dr. Henry Cloud in 8 months
8.3M+
Views for Brian Buffini in 11 weeks
DOES THIS SOUND FAMILIAR?
Most people will never have a viral video that reaches over 1 million people.
You post consistently, but it feels like you're talking to an empty room. The people who see yoru posts aren't engaging.
You built an audience, but growth has flattened. Your posts aren't reaching new people the way they used to.
You have a strategy, but the content you think is going to work is missing the mark.
It's not that you're bad at social media.
It's that nobody showed you the right way to connect to your audience.
The old way
-
- Post whatever you can think of today
- Chase trends and hope something sticks
- A bio that lists what you do
- Count likes
The StoryBrand way
-
- Post from a clear message and a weekly plan
- Use our Show, Serve, Spark framework on purpose
- A bio that tells the right people why to follow you
- Grow followers who comment, share, and stick around
Meet your guide
Katie isn't just teaching this. She's doing it.
Kate Rapier is the Head of Social Media for StoryBrand. Over her career, she's built content strategies for bestselling authors like Dr. Henry Cloud, Brian Buffini, and Jon Acuff. Now she's proving the framework works by growing her own audience from 13K to over 100K followers in five months.
"No giant production team. Just strategic storytelling, intentional content, and an understanding of what makes people stop scrolling, engage, and share."
100k+
Followers on Kate's account, up from 13,426 in five months
12M+
Unique viewers reached by Kate's content in 90 days
16M
Total views on a single post
Session 1 special guest
Donald Miller
Founder of StoryBrand and author of Building a StoryBrand. He opens the mini course by helping you clarify your message, so everything you post after that makes sense to your customers.
Donald Miller testimonial quote
PROOF YOU CAN SCROLL
Kate's work, not just her advice.
A few of Kate's posts, including one with 16 million views.
THE PLAN
Four Thursdays. One clear path for your social media.
Save your seat
It takes 30 seconds.
Show up live on Thursdays
Or catch the replays, sent straight to your inbox.
Post with a plan that grows your following
And gain an audience that engages with what you share.
Session 1 - Oct 29
WITH DONALD MILLER + KATE RAPIER
Clarify your message + leverage it on socials
Donald Miller helps you clarify your message, so you go viral for the right reasons. Then Kate shows you how to create impactful content you can repeat over and over again.
You leave with
The StoryBrand Your Socials Playbook
Session 2 - Nov 5
WITH KATE RAPIER
Show
In this session, you'll learn what makes a profile worth following. We'll talk about your ideal profile picture and bio, your pinned posts, and the endless options of Show content you can create.
You leave with
The StoryBrand Your Socials Profile Checklist
Session 3 - Nov 12
WITH KATE RAPIER
Serve
In this session, you'll learn how to turn what you know into trust, and trust into warm leads. We'll talk about building authority with your expertise, growing your email list with simple tools like ManyChat and Linktree, and the kind of Serve content people save and come back to.
You leave with
The StoryBrand Before-You-Post Check
Session 4 - Nov 19
WITH KATE RAPIER
Spark
In this session, you'll learn how to get your audience to stop, comment, and take action. We'll talk about the power of hooks, how to share a hot take (and handle the controversy that comes with it), and how to write calls to action people respond to.
You leave with
The StoryBrand Show, Serve, Spark Posting Plan
The StoryBrand Your Socials Toolkit
Weekly homework: post it, tag it, get feedback.
Each week, post your assignment with #StoryBrandYourSocials. Kate reviews selected posts live in the next session.
CLIENT RESULTS
Kate has grown audiences for bestselling authors, and for accounts just getting started.
8 MONTHS
Dr. Henry Cloud
Bestselling author and psychologist
43.7M Instagram and Facebook views
- ~2.3M engagements
- ~30K new followers
11 WEEKS
Brian Buffini
Bestselling author and real estate industry leader
8.3M+ Instagram and Facebook views
- +281% Instagram profile activity
- +604% new Facebook follows vs. previous period
6 MONTHS
Dr. James Hewitt
Human performance scientist and keynote speaker
+76% follower increase, exceeding 20-30% goal
- 453K+ views in a single week
- 167K+ accounts reached in a single week
12 MONTHS
Jon Acuff
Bestselling author and keynote speaker
+492% Instagram reach
- +357% engagement
- +270% views
You don't need a massive following to generate meaningful reach, engagement, and growth.
Individual results may vary.
WHAT'S INCLUDED
Everything you get in the mini course
- 4 live sessions with Kate Rapier, Thursdays Oct 29 – Nov 19
- Session 1 with special guest Donald Miller
- Live Q&As with Kate after every session
- Session replays delivered straight to your inbox
- The Show, Serve, Spark Playbook
- Weekly assignments, with selected attendee posts reviewed live
FOUNDING COHORT
$247
$297
Founding price through Oct 22, then $297.
Join before doors close.
Doors close at 11:59 pm CT on Oct 28. The founding cohort starts Thursday, Oct 29.
Is this mini course for you?
This is for you if:
- You're a creator, expert, or business owner who runs your own social media
- You can't justify a full-time social media hire yet
- You have under 10K followers and want your posts to reach the right people
- You have over 10K followers and your growth has stalled
- You'll post at least 2–3 times a week during the mini course
This probably isn't for you if:
- You want someone to do your social media for you
- You're looking for follower hacks or shortcuts
- You already have a full in-house social media team
Questions, answered—before you save your seat.
Your social media can do more than fill time.
WITHOUT THE MINI COURSE
Another season of posting whatever you can think of, hoping something works, and watching the right people scroll past.
WITH THE MINI COURSE
By Thanksgiving, you'll have a clear message, a plan for what to post, and a following that engages with what you share.
4 Live Thursdays
Oct 29 – Nov 19
11 am CT
Live on Demio
Recordings included
Doors close at 11:59 pm CT on Oct 28. The founding cohort starts Thursday, Oct 29.