FIX THE MESSAGE BEHIND YOUR MARKETING
In this live training, Donald Miller will walk you through the 4 Rules of Messaging and teach you to use the StoryBrand Messaging Canvas to organize an effective marketing and messaging campaign.
Donald Miller is the creator of the StoryBrand Framework, the New York Times bestselling author of Building a StoryBrand, and the world’s leading expert on messaging. He’s has helped over 1 million businesses clarify their message.
When you know what your business does but struggle to explain it clearly, customers have a hard time understanding what you offer and why it matters.
This training shows the 4 Rules of Messaging applied to real messages and how to fix what is unclear.
You’ll also see how the StoryBrand Messaging Canvas organizes a clear message on one page.
Once your StoryBrand Messaging Canvas is complete, your website, emails, ads, sales language, and content become much more effective and easier to create.
The best way to understand the 4 Rules is to see them applied to real messages.
Donald Miller will walk you through examples of unclear messages, why they fail, and how a clear message makes it easier for customers to say yes.
Get a free weekly video from Donald Miller to help you communicate in memorable soundbites—just like the world’s greatest leaders and marketers.
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