Business Made Simple
StoryBrand
Coach Builder
THE STORYBRAND MARKETING BUSINESS
ASSESSMENT
The $400k Independent Marketer Assessment
Step
1
of
11
9%
Message clarity (cognitive load)
(Required)
When someone lands on your website or sees your marketing, how quickly can they understand the bottom line of what you help a business do? (For example: you will grow their revenue. You will get them leads. You will elevate their brand.) Are you stating it clearly or are you “hinting at vague outcomes?”
Immediately (5 seconds or less)
Pretty quickly, but it could be clearer
They have to read and think
I’m honestly not sure
Why we’re asking this:
This helps us understand whether your messaging reduces cognitive load or forces prospects to think—something that dramatically affects conversions.
Problem clarity
(Required)
Which best describes how you explain your value to prospects?
I state the business problem I solve simply and clearly
I am guilty of talking about outcomes, but not a specific problem
I mostly list services (websites, funnels, ads, etc.)
I struggle to explain my services simply
Why we’re asking this:
This tells us whether you’re leading with a clear problem—or asking prospects to think too hard about why they should hire you.
Strategy vs. tasks
(Required)
This helps us understand whether you’re positioned as a strategist or as someone who simply executes tasks.
I sell a clear marketing strategy, then execution
I bundle strategy and execution together
I mostly sell individual deliverables
Clients tell me what they want and I build it
Why we’re asking this:
This helps us understand whether you’re positioned as a strategist or as someone who simply executes tasks.
Messaging-first approach
(Required)
How central is messaging to the work you do with clients?
Messaging is the foundation of every engagement
Messaging is important, but not always first
Messaging comes after design or tactics
I don’t explicitly mention messaging
Why we’re asking this:
Strong marketers start with words before tactics. This shows whether messaging is treated as the foundation or an afterthought.
Visualizing the client journey
(Required)
Do you provide a way for prospects see a clear, visual explanation of what working with you looks like such as a “client journey map?”
Yes, I walk them through a visual roadmap of my process
Somewhat, but it’s mostly verbal
Not really
No, clients don’t see a defined process
Why we’re asking this:
Visualizing the journey reduces fear and uncertainty. This tells us whether prospects feel confident—or like they’re being sold a black box investment.
Lead capture and familiarity
(Required)
How do you stay in front of prospects who aren’t ready to buy yet?
Consistent email, content, or nurture system
Occasional posts or outreach
Mostly referrals
I don’t have a system
Why we’re asking this:
Most buyers need multiple touchpoints before they trust you. This reveals whether familiarity is being built intentionally or left to chance.
Differentiation and trust
(Required)
How do you explain why you’re different from other freelance marketers?
I directly address skepticism and the client's past bad experiences
I talk about my values or approach
I assume my work speaks for itself
I don’t clearly differentiate or address their fears
Why we’re asking this:
Many business owners have been burned by marketers. This shows whether you actively build trust or leave objections unaddressed.
Lead quality vs. quantity
(Required)
How would you describe the leads you typically get?
Well-qualified and a good fit. We move fast
Interested but often hesitant. They take time to close
Price-sensitive or uncommitted. I can’t close leads
I don’t get many leads. What are leads?
Why we’re asking this:
This helps us understand whether your messaging is attracting the right prospects—or just anyone with a pulse.
Visual selling (pitch deck)
(Required)
What do you use to guide prospects through a sales conversation?
A pitch deck or visual presentation every time
A loose outline or notes
Mostly conversation
Nothing structured
Why we’re asking this:
Visual explanations reduce confusion and shorten sales cycles. This shows whether you’re making buying easier—or harder.
Proposals as story
(Required)
Which best describes your proposals?
They reinforce the client's challenges, my strategy, and offer a vision of success
They clearly explain scope and pricing, but don’t provide narrative context
They’re mostly a list of deliverables
I often lose deals after sending them
Why we’re asking this:
Proposals should close deals, not just summarize the work. This helps us see whether your proposals reinforce clarity or create uncertainty.
Which best describes you?
(Required)
Employee at a company
Marketing agency or freelancer
Coach or consultant
Business owner (not a consultant or agency)
Revenue Range
$0 - $100k
$100k - $250k
$250k - $500k
$500k - $1mm
$1mm - $10mm
Mobile Phone
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Assessment Score
(Required)
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Assessment Tier Code
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