StoryBrand Messaging Intervention
Struggling to explain what you sell?
You do great work and have a real edge over your competitors. But when you try to explain it, customers’ eyes glaze over. So you lose deals you should win.
Clarify your message with a StoryBrand Messaging Intervention. Spend a day with one of our top StoryBrand Strategists. Then, instead of making you do all the work, we’ll write it for you: your tagline, website copy and pitch deck, in the words your customers actually use.
What is the StoryBrand Messaging Intervention?
It's a done-for-you messaging service. Companies that struggle to explain what they sell spend one day with a top StoryBrand Strategist, who then writes their tagline, elevator pitch, website copy and pitch deck within four weeks. It starts at $25,000.
Start with a free homepage review.
Would a stranger know what you sell in 5 seconds? Book a free 20-minute call. A member of our team will pull up your homepage and walk through it with you, one on one.
You'll find out:
- What's clear and what's not
- Where confusing words are getting in the way
- What to fix first
Why is it so hard to explain what you sell?
Usually because you know it too well. After years inside your business, the words that make sense to you don't make sense to your customers. Sound familiar?
It's frustrating to know you're the better choice and watch customers pick someone else.
Bigger competitors keep winning, even when you’re better.
Your team explains what you do a little differently every time.
Your website is full of industry terms your customers never use.
You've tried to fix the message, and it keeps coming out complicated.
You know you need to market more, but you're not sure what to focus on.
Great work shouldn’t lose just because it’s harder to explain.
Bring in a StoryBrand Strategist.
We know how hard it is to describe your own business. Nobody can read the label from inside the jar.
StoryBrand has helped thousands of businesses clarify their message. Our top Strategists, personally trained by Donald Miller, are the ones who write yours.
Tyler Pigott
The leader of StoryBrand's Certified Guide program, Tyler has helped more than 1,000 brands over 25-plus years in marketing.
Wes Gay
A certified StoryBrand Guide since 2016, Wes has worked with nearly 300 brands across more than 120 industries and coached hundreds more at StoryBrand Live Workshops.
Tyler Pigott
The leader of StoryBrand's Certified Guide program, Tyler has helped more than 1,000 brands over 25-plus years in marketing.
Wes Gay
A certified StoryBrand Guide since 2016, Wes has worked with nearly 300 brands across more than 120 industries and coached hundreds more at StoryBrand Live Workshops.
What one day can do.
One day. One phone call. A deal worth nearly $250,000 a year.
A nearly 90-year-old insurance company was competing against industry giants. Their service was better, but it was hard to explain. Their president and three sales leaders spent one day with a StoryBrand Strategist, and in a few hours they simplified a problem they'd wrestled with for years. The next day, one of their sales leaders used the new message on a call from the airport. That call closed a deal worth nearly $250,000 a year in new revenue. Now their customers are repeating the new language back to them.
"We've already started using the language in our marketing. We're rebuilding our home page around it."
Leanora Eidson, Atlas Vein Care
"Wes untangled our internal confusion and gave us a simple, clear message in a few hours. Now we have what we need to grow with confidence."
Alexandra Gekas, Callahan & Associates
StoryBrand vs. an agency: what's the difference?
We write to help you sell. A lot of agencies write to get you noticed at the expense of clarity. It's cute and clever, but it's the wrong kind of attention. People remember the ad and still can't tell what you sell. StoryBrand Strategists use the words your customers already use, so they know what you sell and why to buy it.
| Write it yourself | Hire a creative agency | StoryBrand Messaging Intervention | |
|---|---|---|---|
| Who writes the words | Your team | The agency | Your StoryBrand Strategist |
| Where the words come from | Your team's insider language | The agency's creative ideas | Your customers' own words |
| The goal | Get something written | Get attention, even if it's confusing | Help customers understand and buy |
| Your time | As long as it takes | Depends on the agency | One day, plus two online sessions |
| Best for | Teams with more time than budget | Design, ads and full campaigns | Getting the core message right before you spend more |
How it works.
Once you book your Messaging Intervention, here's what happens.
Spend a day with your StoryBrand Strategist.
Bring your leaders and your sales team. Your Strategist helps you decide exactly what to say.
Get your message, written for you.
Your Strategist writes your Messaging Canvas, website copy and pitch deck copy, then makes the final edits with you.
Put it to work.
We hand over everything with an implementation manual and talk through a 90-day plan.
What we write for you.
You leave with your whole messaging and marketing plan on a single piece of paper. It's called a Messaging Canvas.
Your Messaging Canvas
It includes your tagline, elevator pitch, five soundbites, brand story and a campaign map that shows where to use them.
Plus, the tools to put it to work:
Website copy
Section-by-section words for your homepage. Your designer or agency builds the page.
Pitch deck copy
Slide-by-slide words for your sales presentation.
Implementation manual
A simple guide that shows your team where each part of your message goes.
Every word is written by one of our top Strategists. You own all of it.
Your four weeks: your part and our part.
| Step | Your part | Our part |
|---|---|---|
| Discovery call | Answer a few questions about your business | Plan your Strategy Day |
| Strategy Day: one full day at StoryBrand HQ in Nashville, online or at your office | Bring your leaders and your sales team (five people is ideal, no more than ten) | Teach the 4 Rules of Messaging and lead the decisions with you |
| Writing | Nothing | Write your Messaging Canvas, website copy and pitch deck copy. |
| Review session (online) | Read the drafts and tell us what you think | Make the final edits with you, live |
| Handoff session (online) | Show up | Hand over everything, walk you through the implementation manual and talk through a 90-day plan |
How much does the Messaging Intervention cost?
At StoryBrand HQ or online
$25,000
4 weeks, with every word written for you by one of our top Strategists.
At your office
$30,000
4 weeks, with every word written for you by one of our top Strategists.
Payment: Hold your dates with a deposit. Pay the rest any time before your Strategy Day.
What's at stake?
If nothing changes:
Bigger competitors keep winning deals you should win.
Your team keeps explaining what you sell their own way.
Your marketing budget works harder than it should.
When your message is clear:
Your sales team uses the same simple words on every call.
Customers start repeating your message back to you.
Every campaign starts from one clear message.
Picture your company with the right words.
Your president, your sales team and your website all explain what you sell the same simple way. Customers get it the first time. Your team stops rewriting the pitch and starts using it. And you finally know where to focus your marketing.
You stop being the best-kept secret in your industry.
When the stakes are high, don't guess at the message.
Start with a free 20-minute homepage review. We'll show you what's clear, where confusing words are getting in the way and what to fix first.
