StoryBrand Messaging Intervention
Struggling to explain what you sell?
You have a real edge over your competitors, but customers can't see it. So you lose deals you should win.
Clarify your message in 4 weeks with a StoryBrand Messaging Intervention. We'll write your tagline, website copy and pitch deck for you, in the words your customers actually use.
You know your business too well.
After years on the inside, the words that make sense to you don’t make sense to your customers.
It’s frustrating to know your business inside and out and still not have the right words for it.
Signs you're too close to it
Your website is full of industry terms your customers never use.
Your team explains what you do a little differently every time.
You’ve tried to fix the message, and it keeps coming out complicated.
Great work shouldn't lose just because it's hard to explain.
What is the StoryBrand Messaging Intervention?
It’s a done-for-you messaging service. Companies that struggle to explain what they sell spend one day with a top StoryBrand Strategist. The Strategist then writes their tagline, elevator pitch, website copy and pitch deck within four weeks. It works best when the CEO, sales leaders and marketing leaders all take part. It starts at $25,000.
Start with a free homepage review.
Would a stranger know what you sell in 5 seconds? Book a free 20-minute call. A member of our team will pull up your homepage and walk through it with you, one on one.
You'll find out:
- What's clear and what's confusing
- Where confusing words are getting in the way
- What to fix first
No cost. No pressure.
Bring in a StoryBrand Strategist.
We know how hard it is to describe your own business.
StoryBrand has helped thousands of businesses clarify their message. Our top Strategists, personally trained by Donald Miller, are the ones who write yours.
Wes Gay
Using the StoryBrand Framework since 2016
A StoryBrand Certified Guide, Wes has worked with nearly 300 brands across more than 120 industries and coached hundreds more at StoryBrand Live Workshops. He helps leadership teams make the decisions that focus their message and make money.
Pete Hixson
Using the StoryBrand Framework since 2019
Pete has led organizations and spoken to audiences for more than 25 years. For the past seven, he's coached companies of all sizes across many industries, helping leaders communicate clearly with their teams and their customers.
Rob Hughes
Using the StoryBrand Framework since 2018
Rob is a StoryBrand Certified Guide and former VP of Sales and Marketing who has spoken to more than 5,300 people. He's a skilled facilitator who turns many voices into one clear, focused message.
Dr. J.J. Peterson
Using the StoryBrand Framework since 2013
J.J. co-wrote the bestseller Marketing Made Simple with Donald Miller and has helped thousands of brands clarify their message. He holds a PhD in Communication and teaches in Vanderbilt's Master of Marketing program.
Tyler Pigott
Using the StoryBrand Framework since 2018
As VP of StoryBrand Certifications, Tyler leads the program that certifies StoryBrand Guides. He's served more than 1,000 brands in 25+ years of sales and marketing, delivered 100+ keynotes and owned an agency through a successful exit.
What one day can do.
Within 48 hours, new deals worth more than 10x their investment.
A nearly 90-year-old insurance company was competing against industry giants. Their service was better, but it was hard to explain. Their president and three sales leaders spent one day with a StoryBrand Strategist, and in a few hours they simplified a problem they'd wrestled with for years. The very next day, they used the new message to close a new deal. Another closed in the airport on the way home. Within 48 hours, they'd signed new business worth more than 10 times what they paid. Now their customers are repeating the new language back to them.
"We've already started using the language in our marketing. We're rebuilding our home page around it."
Leanora Eidson, Atlas Vein Care
"Wes untangled our internal confusion and gave us a simple, clear message in a few hours. Now we have what we need to grow with confidence."
Alexandra Gekas, Callahan & Associates
StoryBrand vs. an agency: what's the difference?
We write to help you sell. A lot of agencies write to get you noticed at the expense of clarity. It's cute and clever, but it's the wrong kind of attention. People remember the ad and still can't tell what you sell. StoryBrand Strategists use the words your customers already use, so they know what you sell and why to buy it.
| Write it yourself | Hire a creative agency | StoryBrand Messaging Intervention | |
|---|---|---|---|
| Who writes the words | Your team | The agency | Your StoryBrand Strategist |
| Where the words come from | Your team's insider language | The agency's creative ideas | Your customers' own words |
| The goal | Get something written | Get attention, even if it's confusing | Help customers understand and buy |
| Your time | As long as it takes | Depends on the agency | One day, plus two online sessions |
| Best for | Teams with more time than budget | Design, ads and full campaigns | Getting the core message right before you spend more |
How it works
Once you book your Messaging Intervention, here's what happens.
Spend a day with your Strategist.
It starts with a discovery call, so we can plan your Strategy Day. Then bring your leaders and your sales team to one full Strategy Day, at StoryBrand HQ in Nashville, online or at your office. Five people is ideal, no more than ten. Your Strategist teaches the 4 Rules of Messaging and helps you decide exactly what to say.
Your part: answer a few questions and bring your team.
Get your message, written for you.
Your Strategist writes your Messaging Canvas, website copy and pitch deck copy. Then you review the drafts together online, and your Strategist makes the final edits with you, live.
Your part: nothing while we write. Then read the drafts and tell us what you think.
Put it to work.
In a final online session, we hand over everything, walk you through the implementation manual and talk through a 90-day plan.
Your part: show up.
What we write for you
You leave with your whole messaging and marketing plan on a single piece of paper. It's called a Messaging Canvas.
Your Messaging Canvas
It includes your tagline, elevator pitch, five soundbites, brand story and a campaign map that shows where to use them.
Plus, the tools to put it to work:
Website copy
Section-by-section words for your homepage. Your designer or agency builds the page.
Pitch deck copy
Slide-by-slide words for your sales presentation.
Implementation manual
A simple guide that shows your team where each part of your message goes.
Every word is written by one of our top Strategists. You own all of it.
How much does the Messaging Intervention cost?
At StoryBrand HQ or online
$25,000
4 weeks, with every word written for you by one of our top Strategists.
At your office
$30,000
4 weeks, with every word written for you by one of our top Strategists.
Payment: Hold your dates with a deposit. Pay the rest any time before your Strategy Day.
Before you spend more on marketing, fix the message.
Same great work. Two different stories.
If nothing changes:
Bigger competitors keep winning deals you should win.
Your team keeps explaining what you sell their own way.
Your marketing budget works harder than it should.
When your message is clear:
Customers get it the first time and repeat it back to you.
Your president, your sales team and your website all explain what you sell the same simple way.
Every marketing dollar says something customers understand.
With the right words, you stop being the best-kept secret in your industry.
When the stakes are high, don't guess at the message.
Start with a free 20-minute homepage review. We'll show you what's clear, where confusing words are getting in the way and what to fix first.
