Hosted by Donald Miller and Kyle Reed
How brands turn into global empires
The psychology of why people buy, follow, and believe
Why trends explode (and what you can learn from them)
Practical tactics that make ideas stick
Tune in to get actionable insights that you can use to create your own success.
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“Holy cow... This pod is like the post-conference banter you overhear at the hotel bar—business-adjacent and entertaining. Thanks, Don, for making us all smarter, more engaging, and more effective storytellers.”
“A much needed look at how the world works. Thank you for producing great content that makes us think and inspires us to achieve greater things”
“Donald is inspiring! I love listening to this podcast, I learn something new each time. Thank you for your insights and wisdom.”
“The last two episodes have been life changing!!”
Donald Miller is the CEO of StoryBrand.ai and Coach Builder. He is the bestselling author of eleven books including How to Grow Your Small Business, Building a StoryBrand, and Coach Builder.
He’s helped thousands of companies clarify their messaging and grow their brands, including TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Before Why That Worked, Don was the host of multiple podcasts including Business Made Simple, Marketing Made Simple, and Building a StoryBrand where he interviewed top business leaders and marketers to uncover what makes messaging and branding effective.
An expert in digital media and branding, Kyle is the VP of Marketing & Media at StoryBrand.ai.
Kyle has spent years leading digital strategy and content for brands, focusing on audience growth, storytelling, and media innovation. His knowledge of trends, consumer behavior, and what makes people take action gives him a unique edge in marketing.
Now, on the podcast, he dissects the strategies behind cultural trends, iconic brands, and viral ideas—all while keeping Donald Miller on his toes.
