StoryBrand Marketer Programs / Certified Agency
Want better results for every client, and an Agency that gets better (and bigger) year after year?
StoryBrand trains and certifies everyone on your team, so they get better results for your clients. From the team behind Building a StoryBrand, more than 1.5 million copies sold.
Limited to 50 agencies. Onboarding is scheduled with each agency, on-site or virtual.When quality depends on who’s on the account, clients notice.
Your clients hired your agency, not one person on it. When the work changes from one account manager to the next, results slip and clients start talking to other agencies.
What happens when your agency doesn't have a dependable framework and operating system?
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Everyone writes messaging their own way.
Two people on your team can pitch the same client two different stories.
One framework, so every account sounds the same.
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New hires take months to ramp.
Until then, you’re rewriting their work.
Every new hire learns the framework when they join.
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Everything still runs through you.
You’re the quality check on every account, and you’re out of hours.
Your team delivers work you don’t have to rewrite.
Results from agency owners.
- 3×
Sean Sidders, StoryBrand Certified Agency, tripled his investment within two months of certifying his agency.
- 22
Jo Caruana, StoryBrand Certified Guide and agency owner, grew her team from 6 people to 22.
- 50
Certified Agencies, maximum. When every spot is taken, new agencies join a waitlist.
Results shared by individual Guides and agencies. Results vary and are not guaranteed.
Certified in 30 days. Your whole team.
A certified StoryBrand trainer runs your onboarding. Up to 12 of your people go through it, and your agency finishes certified and listed in StoryBrand’s client matching.
On-site, or fully virtual if you prefer.
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Day 1
On-site day
About 6 hours at your office
- The StoryBrand framework, then your agency’s own Messaging Canvas
- In the afternoon, clarify your offers or build new ones that fit StoryBrand services
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Weeks 1–2
Two follow-up calls
90 minutes each
- Canvas reps: building Messaging Canvases for your real clients
- Turning a canvas into a website wireframe and other deliverables
- Clarifying how you’ll offer it to clients
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Day 30
First project review
With your trainer
- Your trainer reviews your first client project with you
- Your agency is certified and listed in StoryBrand’s client matching
Your agency, certified. Not just a few people on it.
- Up to 12 team membersGo through the trainingTrained
- One licenseFor the whole agencyIncluded
- Every new hireLearns the framework when they joinIncluded
- Client matchingYour agency is listed.Listed
- Additional team membersBeyond 12$150/month
One license for your entire agency
Your agency is certified, not just a few people on it. Your team can deliver StoryBrand services to your clients.
Priority placement in client matching
Your agency is listed in StoryBrand’s client matching, ahead of individual Guides.
Agency owner sessions, third Thursday of every month
A working session with other agency owners, same day every month so you can plan around it. Bring the problem you’re stuck on and leave with ideas you can use that week.
Training for every new hire
New team members learn the framework when they join, so they’re ready for client work sooner and you stop rewriting their work.
Charge more for your work
With StoryBrand authority behind you, your proposals carry a name business owners already know.
In-person masterminds in Nashville
Two exclusive masterminds a year with other agency owners. Masterminds have an added cost, kept low for members.
Everything a Guide gets, plus we train your team (and more).
Your membership includes the full Certified Guide Program. You don’t need to be a Guide first.
See the Guide Program in detailFrom the Certified Guide Program
- Every Marketing Sprint
- Weekly office hours
- Monthly client campaign reviews
- License to deliver StoryBrand catalog services
- Certified badge
- Lead generation training
- Sales training
License to deliver StoryBrand catalog services: The Messaging Canvas, tagline, elevator pitch, campaign map, landing page and lead generator, with suggested pricing and a service menu you can send.
Only for Certified Agencies
- Onboarding with a certified trainerAn on-site day plus two 90-minute follow-up calls, with a first-project review at day 30.
- Your agency is certified, not just a few people on itUp to 12 team members go through the training. Additional team members: $150/month.
- Agency owner sessions, third Thursday of every month
- Training for every new hire
- Priority placement in StoryBrand’s client matchingYour agency is listed.
- A quarterly one-on-one with Tyler Pigott
- An annual agency kickoff
- The agency room, a private space on Circle
- Two in-person masterminds in Nashville a yearAdded cost, kept low for members.
The license covers delivering these services to your clients. It doesn’t include running StoryBrand workshops, strategy sessions or Messaging Interventions, or teaching the canvas.
Your first year as a Certified Agency.
A set rhythm you can plan your agency around, so you always know what’s next.
Led by Tyler PigottVice President of StoryBrand Certifications
- Once a year
Agency kickoff
We share the year’s plan and what we’re investing in, then ask for your input before we set priorities.
- Third Thursday, every month
Agency owner session
Same day every month, so you can plan around it. Bring the problem you’re stuck on.
- Every quarter
One-on-one with Tyler
Time with the person who runs the program, to work through your agency’s next move.
- Twice a year
Masterminds in Nashville
Two exclusive in-person masterminds with other agency owners. Added cost, kept low for members.
- All year
The agency room on Circle
A private space just for Certified Agency owners, with a weekly prompt from our team and recaps of every session.
- Every time you hire
New-hire training
New team members learn the framework when they join, so they’re ready for client work sooner.
“It’s one thing to read a book and a totally nother thing to be trained in a framework with your team. It created common language for us… it’s seeped into every single component of our agency.”
Sean SiddersStoryBrand Certified Agency, Craftsman Creative
What marketers love about StoryBrand.
Results shared by individual Guides and agencies. Results vary and are not guaranteed.
“I’ve never felt more surrounded as an agency owner as I do today. That is worth it in spades.”
“We implement StoryBrand across the business and it’s the secret sauce that I believe sets us apart from so many other agencies that do what we do.”
“Becoming a StoryBrand certified agency shouldn’t even be negotiable… In the last two months since I became certified, we’ve tripled our investment.”
“I went through the training and it has completely transformed my business. We went from a team of six to a team of 22.”
“…community of other agency owners is invaluable… Now instead of just hoping, I can run things past people who have gone through the same things that I am going through specifically.”
“We integrated the framework into all of our agency services and processes and grew revenue by 30%.”
“In just 60 days after the training, I had 7 clients that had come in, asked for BrandScripts, we had those contracts signed, and had 10xed my investment.”
Working on your own or with a contractor or two? The Certified Guide Program is the better fit.
See the Certified Guide ProgramOne membership for your whole agency.
Certified Agency
$2,500 / month
One retained client a year covers it.
12-month agreement, billed monthly, auto-renews. Your monthly fee starts the month after your on-site day. Your rate is locked for as long as you stay.
Onboarding fee, due at signing$7,500 on-site, plus travel at cost, or $5,000 fully virtual. It holds your start date.
We schedule your onboarding with your team.
Everything in the Certified Guide Program, plus:
- Onboarding with a certified trainer: an on-site day, two 90-minute follow-up calls and a day-30 project review
- Your agency is certified, not just a few people on it; up to 12 team members go through the training
- Additional team members: $150/month
- Agency owner sessions, third Thursday of every month
- Training for every new hire
- Your agency is listed in StoryBrand’s client matching, with priority placement
- Charge more for your work with StoryBrand authority behind you
- A quarterly one-on-one with Tyler Pigott and an annual agency kickoff
- The agency room, a private space on Circle for Certified Agency owners
- Two exclusive in-person masterminds in Nashville a year (added cost, kept low for members)
Also included: weekly office hours, every Marketing Sprint, monthly client campaign reviews, license to deliver StoryBrand catalog services, Certified badge, lead generation training and sales training. No Guide membership required.
- Prices go up for new members as spots fill. Yours doesn’t.
- Already a Guide? Pay the difference from your next billing cycle. No new contract.
- Limited to 50 agencies. When every spot is taken, new agencies join a waitlist.
Who gets certified?
Your agency does, not just a few people on it. Up to 12 team members go through the training, and your agency is listed in StoryBrand’s client matching. Additional team members: $150/month.
Is onboarding on-site or virtual?
Either. On-site onboarding is $7,500 plus travel at cost. Fully virtual is $5,000. Both include two 90-minute follow-up calls and a day-30 project review. We schedule onboarding with each agency, case by case.
Do we need to be Guides first?
No. Certified Agency is its own membership, and it includes everything a Guide gets.
When does billing start?
Your onboarding fee is due at signing and holds your start date. The $2,500 monthly fee starts the month after your on-site day.
I’m already a Guide. Can I upgrade to Agency?
Yes. Pay the price difference from your next billing cycle. No new contract.
Will StoryBrand send us clients?
Your agency gets priority placement in StoryBrand’s client matching, plus the lead generation training every Guide gets.
What happens when we hire someone new?
New hires are trained on the framework as part of your membership, so they can work on client accounts sooner. We hold monthly trainings.
Are the Nashville masterminds included?
Masterminds have an added cost. We keep it low for members.
Make better results your agency’s standard.
Certify your team in 30 days, train every new hire and meet with other agency owners every month.
Limited to 50 agencies. Applying takes about 10 minutes.
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