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450+ active certified guides

JOIN THE WORLD'S MOST TRUSTED MARKETING PROFESSIONALS

Hundreds of consultants, agency owners, and CMOs have built their businesses on one framework. The StoryBrand Guide Program is where they work, refer, and grow together.

Apply to Become a Guide →
*Applications reviewed personally by the StoryBrand team

MOST MARKETERS COMPETE.
GUIDES GET CALLED.

You’re good at marketing. What you’ve been missing isn’t skill.

It’s the room.

The peers who get the work. The marketers who’ve already solved the problems you’re solving now and can tell you what’s around the corner.

You’ve been pricing alone. Positioning alone. Choosing your niche alone. Doing the hardest thinking of your career…alone. That’s not a strategy gap. That’s a community gap. And it’s the one thing the framework alone can’t fill.

The Guides are the answer to that.

Apply to Become a Guide →
*Applications reviewed personally by the StoryBrand team
"When I became certified, that first year my business grew 570%. It's been invaluable to me."
Britt R, Britt & Co Studio

In-Person in Nashville.
A Career's Worth of Clarity.

Certification is a hands-on, in-person intensive with Donald Miller and the StoryBrand team in Nashville. You'll learn the framework at a depth most marketers never reach — and leave knowing exactly how to sell it, deliver it, and build a business around it.

Apply to Become a Guide →
*Applications reviewed personally by the StoryBrand team
“$42,000 project landed within days of completing training.”
Scott C, StoryBrand Certified Guide


THE FRAMEWORK. THE LICENSE. THE COMMUNITY.

Most marketers learn the StoryBrand framework from the book. Guides learn it from the people who built it — and leave with the exclusive license to deliver it professionally.

The same framework you deliver to clients works on your own positioning, website, and pipeline. Most Guides say their business has never been clearer.
Certification gives you a licensed, proven system your clients already believe in. You're not selling them on a new idea. You're the person they trust to execute the one they already want.
Apply to Become a Guide →

You Don't Have to Figure This Out Alone

It starts in Nashville.

From day one of your certification, you’re not just learning a framework, you’re meeting the people who’ll be in your corner for years. Your cohort arrives from all over the country. They’re agency owners, freelancers, consultants, and marketing directors all making the same commitment you are. By the end of those two days, they’re not strangers anymore.

That’s on purpose.

Continue Reading...

The StoryBrand Guide community is 450+ active marketing professionals who stay connected long after the training ends. This isn’t a Facebook group you forget about after the first week. It’s a high-engagement, high-trust peer network, with real infrastructure behind it:

  • Live community platform where Guides share wins, ask hard questions, and swap strategies in real time
  • Regional meetups where local Guides connect, collaborate, and refer business to each other
  • An annual Guide Retreat, a dedicated event built around connection, growth, and recharging
  • Regular coaching calls and live events designed to keep you sharp and moving forward
  • A directory that puts you in front of prospects who are actively looking for a certified expert

Here’s what I’ve learned after watching hundreds of Guides build their businesses: the strategy is learnable. The tactics are solvable. The thing that actually slows people down is isolation, not knowing if you’re on the right track, not having people who get it around you, not having somewhere to bring the hard questions.

This community exists to solve that. I believe in it, and I think once you’re inside, you will too.

— Tyler Pigott, VP of StoryBrand Certifications


PRICING

GUIDE CERTIFICATION
$9,999

Membership in the room of marketers who decided to stop building alone

  • A spot in the next Nashville cohort — two days, in-person, with Donald Miller and the StoryBrand team. You leave knowing the framework at a depth most marketers never reach.
  • Membership in the Guide community — 450+ active marketing professionals on a live platform built for the work. Bring your hardest questions. Get answers from people who've been there.
  • Regional meetups and the annual Guide Retreat — your cohort doesn't disappear after Nashville. They show up year after year.
  • The License — you're authorized to deliver the StoryBrand framework and the full Sales Funnel to clients. No other marketer, AI, or freelancer can.
  • 12 months of coaching, live events, and working sessions — group calls and accountability designed to keep you sharp through the year.
  • The done-for-you assets — pitch decks, proposals, campaign templates, and StoryBrand.ai tools, so you spend your time selling and delivering, not building from scratch.
Apply to Become a Guide ⇾

AGENCY CERTIFICATION
$20,000

Membership in the network of agencies scaling on the StoryBrand framework

  • On-site team training in your office — we come to you. Your entire team learns the StoryBrand framework together, taught by the people who built it.
  • Membership in the Certified Agency network — a peer network of agency owners scaling with StoryBrand. Bring your hardest leadership and growth questions. Get answers from owners who've been there.
  • Monthly Agency Mastermind led by Tyler Pigott — strategic working sessions built around the operational and growth challenges agency owners actually face.
  • The exclusive agency license — your team is authorized to deliver the StoryBrand framework and the full Sales Funnel to clients. No other agency can.
  • A new-hire onboarding system — ongoing virtual training so every team member you bring on gets certified, automatically.
  • Full team access to StoryBrand content, sales assets, and Business Made Simple — every person on your team gets the tools, not just the certified leads.
Apply to Become an Agency ⇾

Training Dates

IN-PERSON TRAINING
April 28 – 30, 2026
Nashville, TN
IN-PERSON TRAINING
June 17 – 18, 2026
Nashville, TN

Apply to Become a Guide →
*Applications reviewed personally by the StoryBrand team
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THE STORYBRAND MARKETING BUSINESS ASSESSMENT

See how your website, messaging, and sales process compare to best practices used by the most successful independent marketers.
 
• Instant Custom Feedback
• Benchmark Against $400k Solo Marketing Businesses
• Fix What Matters First


Apply to Become a StoryBrand Certified Guide
Applications Now Open

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