Kristin Spiotto (spee-oh-toe) is a StoryBrand Speaker and CEO of the marketing agency, Decoded Strategies. With a background in software and tech, she is passionate about helping brands with complicated products find clear, powerful language to describe what they do. Kristin has taught hundreds of brands the StoryBrand framework and gone on to help them expertly apply it in their marketing. She believes that when it comes to your marketing, you only get one shot to make a first impression, so you need to make it count with the right words that connect with your customers.