Your Business Is Telling a Story. The Question Is Whether Anybody’s Listening.
Every business has a revenue story.
It’s not a tagline or mission statement. It’s the complete journey from first impression to final purchase and beyond.
Your revenue story makes customers buy or walk away.
Most businesses get this wrong by telling:
No story at all.
Information overload
Soulless emails
Scattered marketing
The wrong story.
Company-focused
Awards highlighted
Customer ignored
A confusing story.
Industry jargon
Too complex
Not clear
Businesses that grow tell one unified story that makes their messaging, marketing, sales, and service work together.
This audit shows you what’s working and what’s not.
You’ll score your funnel to see the gaps, then learn how to fix them.
Let’s get started. ↓
How the Audit Works
Your revenue story has nine parts, grouped into three phases:
Phase 1: Attract Leads
Make your message clear and turn visitors into leads.
SOUNDBITES | WEBSITE | LEAD GENERATOR
Phase 2: Convert Leads
Build systems that turn leads into customers.
SALES CAMPAIGN | NURTURE | PITCH DECK
Phase 3: Feed the Funnel
Drive traffic into a funnel that already converts.
YOUTUBE | SOCIAL MEDIA | PAID ADS
Score The 9 Parts of Your Revenue System
Rate each section from 1 to 5. Your total score will be tallied at the end.
Be honest. This isn’t a test you can fail. It’s a tool to help you win.
1.
We don’t have this at all.
2.
We’ve tried something, but it’s not working.
3.
We have something, but I’m not sure it’s right.
4.
This is solid, producing some results.
5.
This is dialed in, and I wouldn’t change a thing.
PHASE 1
Attract Leads.
Before you can sell anything, people have to know you exist and understand what problem you solve in 5 seconds or less. This phase is about getting that right.
PHASE 1 - PART 1
Foundational Soundbites
Clear, repeatable statements that explain what you do, who it is for, and why it matters. If your team can’t describe your business easily, your marketing will not work.
We have clear, repeatable statements that our team uses consistently across all channels—and customers respond to them.
PHASE 1 - PART 2
Website That Converts
Your website should clearly explain what you offer and what to do next within seconds. If visitors are confused, they leave.
Our website clearly communicates what we offer, how it helps the customer, and what step to take next—and we’re seeing consistent leads from it.
PHASE 1 - PART 3
Lead Generator
A valuable free resource offered in exchange for an email address. This captures the people who aren’t ready to buy yet and keeps the conversation going via email.
We have a lead generator that consistently attracts the right prospects and feeds them into our email list.
PHASE 2
Convert Leads.
Getting leads is only half the job. You need to turn them into customers. This phase is about building the machine that does the converting for you.
PHASE 2 - PART 4
Sales Email & Text Campaign
An automated sequence that moves leads from interest to purchase. It builds trust, answers objections, and asks for the sale.
We have an automated email and text campaign that actively converts leads into customers—and we can point to the revenue it generates.
PHASE 2 - PART 5
Long-Term Nurture Campaign
An ongoing email system that keeps you top of mind until prospects are ready to buy. It turns slow decisions into future sales.
We have a consistent, ongoing nurture campaign that provides value to leads and brings them back when they’re ready to buy.
PHASE 2 - PART 6
Pitch Deck
A clear, story-driven presentation that shows the problem, your solution, and the next step. It helps you confidently close deals.
We have a pitch deck that tells a compelling story, addresses the customer’s problem, and consistently helps us close deals.
PHASE 3
Feed the Funnel.
Most businesses start here, but these parts should come last. Once your funnel converts, this is how to pour gasoline on the fire so you can grow and scale.
PHASE 3 - PART 7
YouTube Strategy
A consistent video plan that answers your customer’s questions and drives traffic into your funnel. Helpful content builds long-term trust and authority.
We have a YouTube strategy that consistently produces content aligned with our messaging and drives traffic into our sales funnel.
PHASE 3 - PART 8
Social Media Strategy
A repeatable system that points people to your website and lead generator. The goal is traffic and leads, not likes.
We have a repeatable social media system that keeps our brand visible and consistently drives traffic to our funnel.
PHASE 3 - PART 9
Paid Ad Strategy
A way to scale what is already converting. When your funnel works, ads become predictable growth.
We’re running paid ads that profitably drive traffic to a funnel we know converts—and we can measure the return.
Your Score
Pick a score for all 9 sections to see your result.
PHASE 1Attract Leads
0/15
PHASE 2Convert Leads
0/15
PHASE 3Feed the Funnel
0/15
Total Revenue Story Score
0/45
What's Next
If your score is low, you have gaps to close. If your score is high, you have momentum to build on.
Either way, you have 2 choices.
Choice 1: Keep refining your revenue story on your own.
You can improve your funnel piece by piece, hoping it all works together.
Choice 2: Accelerate the process with Donald Miller in the room guiding you step by step.
Inside the StoryBrand Mastermind, you’ll align all 9 parts of your revenue story into a unified system that drives leads, sales, and steady growth.
Build a StoryBrand Sales Funnel in ten months with Donald Miller in the room.
The StoryBrand Mastermind walks you through every step of this audit—from crafting your foundational soundbites to launching a paid ad strategy—in a structured, ten-month sprint with a small group of business owners who are building alongside you.
You’ll get three in-person retreats with me (two days each), plus seven 90-minute group sessions on Zoom. By the end, your revenue story won’t just be rewritten. It’ll be built, tested, and running.