New from Donald Miller, author of Building a StoryBrand
The StoryBrand Your Business Field Guide
Marketing fails when the message is written to sound clever instead of sell.
This field guide gives you an operating system to fix your message. Everything you write starts with one page.
Pre-Order The Book: The StoryBrand Your Business Field GuideA beautiful campaign with the wrong words won’t sell anything.
A customer gives you a few seconds to answer three things:
- What do you offer?
- Why does it matter to me?
- What should I do next?
Miss one and no amount of design or ad spend will rescue it. The Field Guide answers all three on one page.
It's as easy as 4, 5, 6
A Repeatable Process for Every Campaign
Every company has a process for its finances, its hiring, and its operations. Almost none have one for clarifying and launching their message. Here is yours — so you know exactly what to broadcast before you spend a dollar on marketing.
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Learn the 4 Rules of Messaging.
Four rules that separate a message people act on from one they scroll past.
- Make it zero cognitive load.
- Link it to survival.
- Make it memorable and repeatable.
- Make the customer the hero.
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Write your 5 Foundational Soundbites.
Five lines that invite your customer into a story and cast them as the hero. Every headline, email, and sales conversation comes out of these five.
- Problem
- Empathy
- Answer
- Change
- End Result
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Build the 6 Tools that launch your campaign.
That turns your message into a schedule: what to build, where to put it, and when it ships.
- Your tagline
- Your elevator pitch
- Your brand story
- Plus at least three more tools of your choosing
The result
When you're done you have a StoryBrand Messaging Canvas: one page you can hand to your leadership team, your salespeople, your agency, and every new hire. A plan you can hold in your hand is a plan that actually gets used.
Testimonials
How Leading Teams Build Campaigns Now
Steve Sloan, CMO of Amazon Web Services, replaced their marketing and messaging tool with the StoryBrand Messaging Canvas. AWS now uses it to clarify the message and plan the campaign for every AWS company.
“We used to spend weeks in back-and-forth before anyone agreed on the message. Now it fits on one page anyone can execute. This is how we build campaigns now. Donald Miller has turned a great framework into an operating system.”
“Your brain can only hold so much information before it shuts down. Donald Miller's StoryBrand Messaging Canvas is built around that truth. It helps you strip your message down to exactly what a customer needs to hear, then gives you a one-page plan to launch a marketing campaign that works. It’s an invaluable tool to launch any project.”
Jim KwikNew York Times bestselling author of Limitless“The StoryBrand Messaging Canvas gives you a simple and exceptional way to find the heart of what you’re trying to say, because the best ideas only matter if you can make them clear enough for other people to believe in them.”
Will GuidaraBestselling author of Unreasonable Hospitality“CMOs have some of the shortest tenures in the C-suite for a reason: it can be hard to show what marketing is doing and why it matters. The StoryBrand Messaging Canvas cuts through that confusion by giving teams a simple operating system for clarifying their message and creating campaigns that work. It’s a wonderful tool for helping marketers communicate what matters most.”
Charles DuhiggPulitzer Prize-winning author of The Power of Habit and Supercommunicators
About the Author
Meet Donald Miller
Donald Miller is the CEO of StoryBrand and the author of several New York Times bestsellers, including Building a StoryBrand, which has sold over one million copies.
He's spent nearly three decades running his own businesses, so he knows firsthand how hard it is to get the word out and make a profit doing it. He has consulted with some of the world's top brands, including TOMS Shoes, TREK Bicycles, and Berkshire Hathaway.
The StoryBrand Your Business Field Guide is the system Donald Miller uses inside his own company to clarify a message and build a campaign the whole team can see on one page.
He wrote it for every business owner and marketer who's launched a campaign that flopped and wondered what went wrong.
Ends Friday, Nov 6 at 9am CT Giveaway ends .
Win a VIP Seat at StoryBrand Your Business Virtual
Pre-orders for Donald Miller’s new book StoryBrand Your Business Field Guide (opens Amazon in a new tab) are officially open. To celebrate the launch we are giving away one VIP seat at the workshop. Entry is free. You do not need to buy the book.
No purchase necessary. A purchase will not increase your chances of winning. Open to eligible U.S. residents. See entry form for giveaway details.
This giveaway has closed. Thanks to everyone who entered.
Limited-Time Bonuses
Pre-Order to Get FREE Bonuses
Buy the book from any retailer, submit your receipt, and you’ll receive:
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Bonus 1
The first section of the book, delivered today
Don't wait for your copy to ship. The moment you submit your receipt you'll get a PDF of the first section, so you can start clarifying your message this week.
Order by
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Bonus 2
A free seat at the 4 Rules of Messaging live training
Join Donald Miller on from 1–3pm CT for a two-hour live training. He teaches the 4 Rules, reviews real websites from people in the room, and walks you through the Messaging Canvas. Normally $99.
Order by
Three Simple Steps
How To Claim Your Bonuses
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Buy the Book
Order from any retailer — Amazon, Barnes & Noble, your local bookstore, wherever you like. Hardcover, ebook, or audiobook all count.
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Submit Your Receipt
Come back to this page and upload your receipt or order confirmation using the form below. Takes about 30 seconds.
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Check Your Inbox
Your bonuses will be emailed to you within 24 hours, including your PDF chapters and your registration link for the live training.
FAQs
Frequently Asked Questions
When is the book released?
. Pre-order now and you’ll receive the first section as a PDF immediately.
Do I need to have read Building a StoryBrand first?
No. Building a StoryBrand teaches you how to clarify your message. This field guide picks up from there and shows you how to turn that message into a launchable campaign. You can start here, and the guide covers everything you need.
I already know the StoryBrand framework. Is this redundant?
No. If the BrandScript helps you figure out what to say, the Messaging Canvas is the operating system that helps you decide what to build, where to put it, and how to roll it out. It’s the implementation layer the first book didn’t include.
Is this for small businesses or large companies?
Both. Amazon Web Services uses the Canvas to plan campaigns across every AWS company, and it works the same way for a solopreneur. It also works for B2C brands, nonprofits inviting donors into a mission, and individuals building a personal platform. The process doesn't change with the size of the business.
How long does it take to complete the Messaging Canvas?
The guide walks you through each section step by step, with more than a hundred examples at every stage, so you can work at whatever pace suits you and your team. You fill the Canvas out once and use it everywhere from then on. If you'd rather not do it alone, a StoryBrand Strategist can build it with your team.
What formats is the book available in?
Hardcover, ebook, and audiobook. All formats qualify for the pre-order bonuses.
How do I claim my pre-order bonuses?
Buy the book from any retailer, then submit your receipt using the form on this page. Your bonuses will be emailed within 24 hours.
Decide What to Say. Then Say It Everywhere.
Get the message right and your next campaign delivers what you hoped for: more leads, more sales, and a marketplace that finally repeats your words back to you.