October 21, 2026 • 11:00AM - 1:00PM CT
Stop losing customers to a confusing message.
Get clear on why customers tune out, how the 4 Rules of Messaging keeps them listening, and where your own message is failing. Watch real businesses get their businesses evaluated live and see what’s possible when a message follows all four.
7-day replay included
Meet your hosts.
Donald Miller created StoryBrand and wrote Building a StoryBrand, a #1 Wall Street Journal bestseller with more than a million copies sold.
With Tyler Pigott, who leads StoryBrand's Certified Guide program, where marketers learn to use the framework with their clients.
What to expect
Here's what happens in the live training.
01
Why customers tune you out.
Donald Miller shows how a customer's brain decides what to ignore, using real ads, billboards and products. Once you see it, you start spotting it everywhere.
02
The 4 Rules, one at a time.
Zero cognitive load. Link it to survival. Make it memorable and repeatable. Make the customer the hero. Each rule comes with before-and-after examples you can hold your own message up against.
03
Real businesses, evaluated live.
Attendees' websites go up on screen and get put to the test against the 4 Rules. You'll see how the same rules work for very different kinds of businesses. After you register, we'll email you a chance to submit your website for a live evaluation.
04
Your message on one page.
A walkthrough of the StoryBrand Messaging Canvas, plus the Mini Guide to finish it on your own. You leave knowing where your own message is losing customers.
See it in action.
"It was worth the money to hear Donald walk through real-life examples with real business owners"
Valerie Beeson, ValsCo Marketing House
"I have read the Story Brand 2.0 book and have tried applying the rules, but seeing the ease in which he did it highlighted how unnecessarily complicated I had been making it!"
Sarah Fillion, Positive School Solutions
Live Training
Taught by Donald Miller, with Tyler Pigott
Full "how to" PDF
Messaging Canvas Mini Guide ($15 value)
Template with instructions
Messaging Canvas Template
7-day replay
Watch it again, or catch what you missed
What attendees are saying.
"I totally scrapped all of our current email messaging and social media content and have applied the storybrand method to everything I am sending out."
Melissa Wall, Boyd Grants
"Since the training, I've been rebuilding my messaging from the ground up — my website, my masterclass, my banners on Facebook and LinkedIn, even the title and subtitle of my book."
Daisy Jones-Brown, Born Beautiful, LLC
"In the first hour since the training, I went back through the exercises around the 4 Rules and 5 Sound bites. I changed my tag line everywhere…"
Dawn Palacios, Dawn Palacios, RD
"I have a focused message and am using it across all branding."
Kim Hannan, Kim Hannan Fine Art
"Yes- I immediately revamped my website."
Marissa Renz, Plant Happiness
"It will save them years of wasting money on ads that don't work"
Gaby Delliponti, Tour Collective
Frequently asked questions
Reserve your spot
Your $99 registration includes:
2-hour live training with Donald Miller
7-day replay
Messaging Canvas Mini Guide (sold separately for $15)
Messaging Canvas template
Live Q&A
A chance to have your website evaluated live
Register now
The 4 Rules 2-Hour Live Training + StoryBrand Messaging & Canvas Mini Guide Bonus
October 21, 2026 • 11AM – 1PM CT
Total value: $114
Register today — $99