The StoryBrand Messaging Overhaul
Turn your message into marketing that sells.
You’re spending real money on marketing and you can’t tell whether your message is doing any of the work. For 90 days, a Chief StoryBrand Strategist works alongside your marketing team to rebuild the pages, emails and sales tools your customers see before they buy.
Your marketing should make money.
Your business can't afford another year of marketing that doesn't make money.
Overhaul your messaging in 90 days and start turning it into sales.
Right now, it feels like this:
You already paid for the messaging work, and nothing about your numbers changed.
You keep paying your agency, and your sales stay the same.
Good ideas go into committee and never come out.
Nobody is directing the work, so nobody knows what the marketing is supposed to accomplish.
You're spending real money on marketing and you can't tell if it's working.
Your business can't afford another year of marketing that doesn't make money.
How a Messaging Overhaul works.
Marketing stalls in the same place every time: after someone writes the message, and before anyone makes the rest of the marketing match it. A Messaging Overhaul closes that gap for 90 days, in three steps.
1. Clarify your message
In one day, your leadership team builds a StoryBrand Messaging Canvas with your Strategist.
2. Design Your Campaign
Map the website, emails and sales tools that will turn your new message into customers.
3. Launch Your Campaign
Get 90 days of feedback and accountability so your team finishes the work and puts it in front of customers.
From kickoff to the final review.
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Day 1
Everyone agrees on the message.
Your leadership team spends one day with your Strategist building your StoryBrand Messaging Canvas. One message, settled, with the people who can approve it in the room.
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Day 2
You get your 90-Day Execution Plan.
Within 48 hours of kickoff, you get one page that ends the debate: which assets go live, who owns each one, what order they ship in, and what success looks like on day 90. Agreed in writing by you and your marketing leader.
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Days 3–90
Nothing ships unreviewed.
Your team and your agency build. Your Strategist reviews every asset in your Execution Plan before it goes live, checking that it says the right thing, is simple enough to land, and reaches people in the right order. You work on the words together, live, so your team gets better while the work gets done.
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Day 90
You see what moved.
A written review of what shipped, what it moved, and what the next cycle should focus on. It's yours to keep.
Your team keeps the standard. By the end of the cycle, your people have watched every asset in the Execution Plan get reviewed, and they know the standard. If you choose to do another cycle, nobody spends the first weeks learning. More time goes into the work and more of it reaches your customers.
How much of your time this takes
Leadership is in three conversations across the whole cycle: the kickoff, a short monthly update, and the day 90 review. Your marketing head and your team work the sessions in between.
How you’ll know it’s working
Mid-market sales cycles run 60 to 120 days. Revenue from an asset that goes live in month three usually lands after day 90, and any firm that promises you otherwise is selling you something.
At day 90, you can see which assets are live and who they’re reaching, new leads coming in, and whether your sales team finds the message easier to use. We set the rest of the measures with you in the Execution Plan before the work starts.
Leading your Messaging Overhaul.
Every cycle is led by one Chief StoryBrand Strategist. They have done this before, they review your team's work the way an editor would, and they tell you plainly what is working and what isn't. You won't be handed off to an account team.
Wes Gay
Chief StoryBrand Strategist
Using the StoryBrand Framework since 2016
A StoryBrand Certified Guide, Wes has worked with nearly 300 brands across more than 120 industries and coached hundreds more at StoryBrand Live Workshops. He helps leadership teams make the decisions that focus their message and make money.
Tyler Pigott
Chief StoryBrand Strategist
Using the StoryBrand Framework since 2018
As VP of StoryBrand Certifications, Tyler leads the program that certifies StoryBrand Guides. He's served more than 1,000 brands in 25+ years of sales and marketing, delivered 100+ keynotes and owned an agency through a successful exit.
Both trained by Donald Miller. Both hold the same standard for what ships.
What happens when the message is right.
For years we did this messaging overhaul as custom work for companies who needed someone to stay until their marketing matched their message. We packaged it this year.
The companies below worked with us in other ways and got their message right. A Messaging Overhaul is how that message reaches the rest of your marketing.
"The biggest value is getting the right people in the room and FORCING the decisions to be made."
Brandon Peterson
"We grew our top line marketing pipeline by over 30%."
Scott Neuman — VP of Corporate Marketing, Calix
"An incredibly valuable experience. It is 100% scalable throughout the organization."
Mary Bogdanov — VP of Marketing, Openforce
“This year, one year later, we've had over 3000% growth.”
Amy Lacey - Founder and CEO, Cali'flour Foods
What a Messaging Overhaul costs.
$75,000
per 90-day cycle
What moves the price is if you want Donald Miller leading your Messaging Overhaul personally. That’s $250,000, with limited availability each year.
You commit to 90 days at a time. No annual contract.
What we ask before we take an engagement
A cycle only works if your team or your agency can build the work. If nobody can, you'd be paying for direction nobody has time to follow — we'll tell you that on the call rather than take the engagement.
Frequently asked questions.
What needs to be working 90 days from now?
Bring that to the call. We’ll ask who’s on your team to build it, what’s already written, and what you’ve tried before. If a Messaging Overhaul isn’t the right move, we’ll say so.